Global Marketing for AKT-ARAGO
To learn about AKT-ARAGO go to: www.akt-arago.com
We are looking for an amazing, data-driven inbound marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads. You will also lead the production of various types of downloadable content and blog regularly, to expand our company’s digital footprint, awareness, subscribers, and leads.
- Build and manage a rich content/editorial calendarthat attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
- Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
- Past experience in marketing
- Past experience with working internationally
- Process-driven, think scale, and rely on data to make decisions
- Excellent communicator and creative thinker, with an ability to use data to inform all decisions
- Experience inmarketing automation and blogging software in order to generate traffic
- Perfect English
- Bonus skills: HTML/CSS, Adobe Creative Suite